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Brand Story
The Beginning
The story of Aveluxe began in 1996, born from a deep understanding of elegance and luxury. The brand’s founder, Mr. Shen, firmly believed that jewelry is not just an accessory but a symbol of confidence and individuality. With a passion for the art of jewelry, he envisioned a brand that seamlessly blends classic and modern aesthetics to provide exquisite pieces for women around the world.
The Philosophy
The name Aveluxe combines “Avenue” and “Luxury,” symbolizing a journey towards refined elegance. Guided by the core values of “Elegance, Luxury, and Craftsmanship,” Aveluxe carefully selects premium materials and incorporates exceptional craftsmanship to create jewelry that captivates. Each piece carries a woman’s dream of beauty, empowering her to shine with confidence wherever she goes.
The Design
Every Aveluxe creation embodies a fusion of contemporary trends and timeless classics. Designed to be worn effortlessly from day to night, our collections include sophisticated necklaces, dazzling earrings, and rings that symbolize commitment and eternity. Each piece tells a story—one of individuality, grace, and self-expression.
Global Expansion
From its humble beginnings as a boutique in Tianhe District, Guangzhou, Aveluxe has grown into a globally recognized fashion jewelry brand. Today, we have established flagship stores in New York, Costa Mesa, Las Vegas, Beverly Hills, Paris, London, Shanghai, Beijing, Macau, Hong Kong, Taipei, Bangkok, and Singapore, offering high-end jewelry and personalized styling experiences to women worldwide.
The Vision
Aveluxe is more than just a jewelry brand; it is a symbol of a modern woman’s lifestyle. As we look to the future, we remain committed to innovation, continuously introducing designs that merge artistry with fashion. Our mission is to bring beauty, confidence, and timeless luxury to women everywhere. At the same time, we embrace sustainability by promoting eco-friendly materials and ethical production practices—ensuring that beauty carries a deeper meaning.
Aveluxe—where every woman finds her brilliance, where elegance becomes effortless, and where luxury is within reach.